5 Tips For getting your music on Spotify playlists in 2020
As a new artist, it’s hard to know where to begin when it comes to Spotify Playlists. Here’s some tips to help you get started….
1) Make in impact in under 30 seconds - First of all it’s important to know that you don’t get paid for the play unless the listener streams for more than 30 seconds! But as well as that, both the playlist curators and listeners generally want to be captivated in this time. Make sure that your song flows well, but try not to waste time at the start.
2) Going Viral is not a viable strategy! - Most artists think they just need one massive song to get on Spotify playlists. In reality, you need to release more records to drastically increase your chances of having a hit. Plan lots of releases over a long time period. Release every 6 - 8 weeks if possible, at the very least once every 3 months. The more releases you have, the better your chances are of triggering the algorithms when your song is released.
3) Engagement! - Engagement is good, dis-engagement is bad. In other words, anytime a listener plays your song from start to finish, saves it or adds it to a playlist that is positive engagement that feeds into the algorithms. In turn, if they skip early on or remove it this is bad as it indicates disengagement. Bearing this in mind… start big, end big so the listener doesn’t skip. Fade outs can lead to skips late on in the song. Lots of artists are ending with a hook to keep the listeners attention. Remember that is just a recommendation for spotify engagement, at the end of the day it’s up to you how to structure your song.
4) Repackage! - Remember that you can re-release previous singles as part of an EP, album or compilation. You maintain the same ISRC code and plays. This ‘repackaging’ pushes the song that already has lots of plays into the ‘new’ algorithm playlist. This can lead to lots of new interest for your older songs!
5) Spotify for Artists - Make sure you are using this correctly. If you’re not then it dramatically reduces your chances of being included in a playlist. Upload your track to spotify for artists at least 7 days before the release date, or else the song isn’t guaranteed to be included in your followers Release Radar playlists, meaning you don’t get all that free promotion!
That’s it! If you’d like some free Spotify playlist contacts then just pop me a private message via Instagram (@daveskelton_) or Facebook (Dave Skelton - Producer). If you’d like the contacts tailored to you genre just send me a link to your track and let me know your genre and I’ll do my best to sort you out!
Who am I? My name is Dave Skelton, I produce records for Indie/Alt pop, rock and folk artists. I’m tired of seeing artists struggle with releasing their music so part of my process is to educate them on this aspect of the music industry. For more information visit DaveSkelton.com